In today’s digital world, running a successful healthcare practise is more than just treating patients and arriving at diagnoses. Healthcare providers are faced with several pressing questions: is my practise keeping up with the times? Are we keeping patients engaged throughout their care journey? Are my patients satisfied with the level of care dispensed at my clinic? All these questions can be answered with a quick check of current healthcare trends and statistics.

Healthcare, as an industry, is constantly in a state of change.

Knowing this, it’s important for healthcare professionals to check in to their organizational strategy to make sure it’s up-to-date. Knowing this, TABIIB has compiled a list of a few healthcare marketing statistics that are worth a second look.

7% of Google searches are related to health information

In 2019, the VP of Google Health reported that almost 7% of searches daily were related to healthcare. That’s almost 1 in 5. Online searching is an integral part of how people get health information.
Having an online presence is key to ensuring visibility and accessibility.

The TABIIB advantage: TABIIB offers one such platform. Clinics and hospitals can build an online profile where they can connect with their patients without the hassle of waiting rooms and long queues. They can build a visible presence and offer accurate health information to those who search for it.

Read More: How social media helps in healthcare
46% of patients rely on online ratings for healthcare

According to an infographic published by Binary Fountain, 46% of the population reads online reviews & ratings to determine their choice of healthcare providers. Social selling is becoming increasingly popular in the patients’ decision making process. It only takes 1-5 online reviews to make up a patient’s mind. Healthcare marketing statistics demonstrate that a negative review can significantly deter the clinic’s growth.

The TABIIB advantage: Doctors who are a part of TABIIB’s network can get immediate feedback from their patients. TABIIB’s platform has implemented an open feedback system which allows for greater transparency between current and potential patients.

51% of patients globally prefer practises with online infrastructure

Patients want to avoid the tedious task of driving to the hospital to book an appointment or get their prescription refilled. Online appointment scheduling and telehealth are both convenient solutions that patients look for when consulting with a healthcare provider.

The TABIIB advantage: TABIIB has always functioned primarily as a tool for finding doctors and scheduling appointments online. The latest product development introduced virtual consultations with doctors on TABIIB’s network. Patients can find and book appointments – either for clinic or virtual consultations.

Read More: 
The importance of appointment scheduling 
How TABIIB is simplifying virtual healthcare
88% prefer automated healthcare communications

A survey conducted by West showed globally, patients prefer it when their health communication occurs in the form of SMS or emails. Automated reminders such as confirmed appointments and prescriptions can encourage patients to take beneficial actions which enhances engagement.

The TABIIB advantage: TABIIB has an integrated communications system which sends timely reminders and updates on upcoming appointments – for patients and providers. It also provides a feedback system where patients can review their doctors and get those reviews answered on a common portal.

The landscape of healthcare is vast. Consumerism is constantly shifting and expanding and healthcare providers have means to adapt to the times. Having the right platforms in place is critical for acquiring and retaining patients, as well as, supporting them in their healthcare journey. The use of the above healthcare marketing statistics can help clinics and providers craft their next growth strategy.
For more information on building and implementing an online presence, reach out to TABIIB

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I am a writer, covering the sprawling expanse of healthcare, among many other things that I love writing on. I write on healthcare because I want to do my part in informing people about the health industry, When I am not blogging about research and medicine, I enjoy reading, playing squash and backpacking around the world.

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