The new year is arguably the best time to implement new strategies for your healthcare practise.
Like most healthcare practices, retaining patients is critical for the success of your clinic. However, managing market competition and change can often get in the way. Many practices faced significant pressures in 2020 — clinical, operational, and financial. COVID-19 halted regular plans for patients and providers, and forced major changes in care delivery.

Keeping the past year’s learnings in mind, today’s blog will take a look at how your clinic can configure its practice to thrive in 2021.

The Shift To Non-Traditional Care Settings

Last year forced a hand for the healthcare industry. Stakeholders and professionals were forced to alter their care delivery mechanism to better fit the new demand.
Telehealth and telemedicine became the primary mode of patient-doctor communication and doorstep delivery of medication and prescriptions skyrocketed.

As a result, convenience became the forefront behind every clinic’s practice. A survey found that patients’ priorities have changed from the traditional doctor consultations. Consequently, they feel strongly about having to wait days or weeks for an appointment, and don’t want long queues while at the provider’s office.

Patients also want easy appointment scheduling, online access to their health records, and flexible hours to accommodate their lifestyle.

How Healthcare Practises Can Thrive

Convenience has set the standard without which patients can switch providers for a better healthcare experience. Here are a few tips to help your clinic thrive:

  • Offer Flexible Hours
    Extended or flexible hours are a priority for busy patients. You may either extend your operational days or consider adding telehealth visits as a part of consultation. That way, your practise can reduce in-clinic strain on doctors, as well as save on waiting time.
  • Online scheduling options
    Start offering online appointment booking and schedule to optimize convenience – for both your staff and patients.
    Maintain a schedule of sending appointment reminders to help reduce no-show rates.
  • Keep your patients engaged
    Healthcare practises have the opportunity to deliver personalized health messages and build a relationship with their patients. Well-designed email campaigns can keep patients engaged and remind them to get routine screenings, vaccines and check-ups.
  • Build an online reputation
    Online reputation plays a major role in building credibility of a doctor or clinic. Most patients go online to do their research on a doctor or a condition. More importantly, by ensuring that clinics are vocal in the public health forum, they can offer accurate, credible information. As a result, this will build trust in potential patients as well as retain existing ones.

The Bottom Line

Caregiving and healthcare is subject to many trends – as any other major industry. Staying on top of trends and optimizing them is the key to continued success. If your clinic is looking for some help to incorporate the tips mentioned above, reach out to TABIIB. You can also build an online profile for your clinic here.

I am a writer, covering the sprawling expanse of healthcare, among many other things that I love writing on. I write on healthcare because I want to do my part in informing people about the health industry, When I am not blogging about research and medicine, I enjoy reading, playing squash and backpacking around the world.

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